Southern Glazer’s Wine & Spirits of Canada — a division of the largest North American wine and spirits distribution company — today announced that it has signed a distribution agreement with Independent Distillers Canada (IDC), a producer in the Ready to Drink (RTD) beverage alcohol market.
With the agreement, Southern Glazer’s will manage distribution of IDC’s brands in three Canadian provinces – Ontario, British Columbia, and Alberta.
The distribution agreement for these Canadian provinces was effective June 1. 2018.
Core brands in the IDC portfolio include Vodka Mudshakes, Twisted Shotz, Alive vodka coolers, NZ PURE LAGER, Dos Locos, Honesty Box Ciders, and Naughty Cow. The agreement represents a commitment by both companies to grow and realize the full potential of the IDC portfolio in the three Canadian provinces in which Southern Glazer’s will operate with IDC, the company says.
Distribution of IDC brands in all other Canadian provinces and territories remains unchanged.
“IDC, with their wide selection of products across multiple categories, is a strong addition to Southern Glazer’s Ready to Drink portfolio in Canada,” says Doug Wieland, executive vice president, general manager, Southern Glazer’s of Canada. “Our expertise in both on- and off-premise channels, along with industry-leading data insights, will enable us to drive IDC’s growth well beyond its current market performance in Canada.”