Southern Glazer’s Wine & Spirits of Canada — a division of the largest North American wine and spirits distribution company — today announced that it has signed a ten-year distribution agreement with Iceberg Vodka. This national vodka brand is 100% Canadian owned and operated.
This is Southern Glazer’s first agreement with Iceberg Vodka. It represents the beginning of a long-term strategic partnership to expand distribution of the vodka brand throughout retail and on-premise locations in Canada, the company says.
Southern Glazer’s will distribute Iceberg Vodka in nine provinces and three territories in Canada — excluding Newfoundland.
The agreement was effective June 1, 2018, with the exception of Quebec, which launches October 1, 2018.
“We are delighted to be joining Southern Glazers Wines & Spirits of Canada portfolio of brands, which is a perfect fit for Iceberg Vodka,” says David Meyers, president and CEO of Iceberg Vodka. “Together, we are excited about the opportunity to continue to drive and expand the distribution and sales of Iceberg, Canada’s Vodka, with Southern Glazer’s extensive customer base.”
Iceberg Vodka is made from a neutral spirit that comes from peaches and cream sweet corn, the company says, making the product naturally gluten free. The spirit is triple distilled and then blended with iceberg water, and charcoal filtered.
“When a supplier like Iceberg Vodka chooses to work with Southern Glazer’s, it reinforces the value that we bring to the Canadian marketplace,” adds Doug Wieland, executive vice president and GM of Canada, for Southern Glazer’s. “We look forward to leveraging our selling expertise and deep data insights to introduce this quality vodka brand to more of our retail and on-premise customers throughout Canada.”