Heineken USA Appoints New CEO

Heineken USA has announced the appointment of Maggie Timoney as Chief Executive Officer.

Timoney has more than 25 years of experience in the beer and cider business. She will succeed Ronald den Elzen, who will return to Holland for a global role within Heineken N.V.

Timoney is joining Heineken USA from Heineken Ireland, where she served as the CEO for the last five years. But she’s no stranger to the U.S.: she joined the Heineken family in 1998 in a national sales planning role for Heineken USA and then held a series of sales, strategic planning and distribution roles in the Netherlands before becoming managing director of Heineken Canada in 2006.

She returned to Heineken USA in 2010 as SVP of Human Resources and a member of the management team. Before Heineken, Timoney worked in sales for at E&J Gallo and an Anheuser-Busch Wholesaler in The Bronx.

“Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results,” says Marc Busain, Heineken Americas Region President. “She understands the challenges and opportunities that exist within the U.S. market and she has the right mix of strategic vision, people leadership and grit to ignite future growth for Heineken USA.”

In Timoney’s most recent post as CEO of Heineken Ireland, she “over-delivered on volume, revenue, profit and market share targets while accomplishing year over year increases on employee engagement,” the company says in a press release. “She’s known for her knack of making the complex simple and her ability to deliver outstanding results through people.”


Timoney is a graduate of Iona College and a former college basketball standout. She is moving back to the U.S. with her family this summer and will take the reins of Heineken USA as CEO on September 1.

“Heineken USA is excited to welcome Maggie Timoney and would like to thank Ronald den Elzen for his leadership of the company since 2015,” the company says. “We wish him the best as he begins a new leadership role within the Heineken global company.”


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