Prestige Beverage Group Purchases Joia Spirit

Prestige Beverage Group has announced its acquisition of Joia Spirit, a brand of ready-to-drink craft cocktails made with vodka.

The Joia Spirit flavors of lightly sparkling mixed drinks include:

  • Sparkling Cosmopolitan, with flavors of tart cranberry, a note of pear, and lime. 7% ABV.
  • Sparkling Moscow Mule, with a bite of ginger and flavors of apricot, plus a hint of lime. 7% ABV.
  • Sparkling Greyhound, with flavors of tangy grapefruit and a hint of chamomile and cardamom. 6% ABV.

The Joia Spirit line of RTD cocktails is made with pure cane sugar and no artificial anything, the company says. They contain 110-125 calories per 6 oz. serving, and can be enjoyed chilled right from the can or in a glass over ice.

The drinks come in 12-oz. slim cans. They are sold as singles and in four-packs at a suggested retail price of $2.99 and $11.99, respectively.

“We are confident that Prestige Beverage Group is the ideal partner to take on the success of Joia Spirit,” says Bob Safford, CEO and founder of Boundary Waters Brands and Joia Spirit. “With their skillset, focus on retail execution and resources, they will make Joia Spirit a leader in the craft, ready-to-drink category.”

Financial terms of the deal were not disclosed.

Founded in 1974, Prestige Beverage Group is located in Mendota Heights, MN.

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