Ste. Michelle Wine Estates Expands Distribution with Southern Glazer’s

Southern Glazer’s Wine & Spirits, the largest North American wine and spirits distribution company, announced today that it has expanded distribution agreements in the Pacific Northwest with Ste. Michelle Wine Estates.

The market expansion includes Alaska, Oregon, Utah, western Washington State and Wyoming. This brings the total alignment with Southern Glazer’s in the U.S. to 26 states.

The five-year agreement represents a long-term commitment by both companies to grow the Ste. Michelle Wine Estates portfolio in this important domestic wine region, the companies say.

“Aligning with us in these markets enables them to further leverage synergies in our businesses and accelerate growth of their premium wine brands,” says Wayne Chaplin, CEO of Southern Glazer’s.

Some of Ste. Michelle Wine Estates signature brands include Chateau Ste. Michelle, Columbia Crest, 14 Hands, and Red Diamond.

“For nearly 30 years, the Southern team has grown the Washington wine category across its 20-plus markets,” says Ted Baseler, CEO of Ste. Michelle Wine Estates. “Assigning Ste. Michelle’s Pacific Northwest business to the Southern Glazer’s team joins two premier organizations who have unmatched 50-year legacies in the wine industry.”

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