Pernod Ricard and JetSmarter Announce Partnership

The global private aviation community JetSmarter has announced a new deal that names Pernod Ricard as the community’s official spirits partner.

“Cultivating unique consumer experiences has always been a top priority for Pernod Ricard,” says Jonas Tåhlin, CMO, Pernod Ricard. “We know that travel is more than just about getting passengers from point A to point B; every touchpoint can be elevated and we’re excited for this synergistic opportunity to do just that for the JetSmarter audience.”

JetSmarter provides members with luxury experiences both in the sky and on the ground. As the brand’s official spirits partner, Pernod Ricard will create monthly in-flight activations and events for members, influencers and other VIPs surrounding hot, cultural current events, the company says.

“One of our goals for 2018 is to continue to enhance our membership experience by aligning with new strategic partners, such as Pernod Ricard,” says Sergey Petrossov, JetSmarter’s founder and CEO. “We pride ourselves on providing our members with the utmost premium experiences, and Pernod Ricard’s portfolio of products caters to the exquisite tastes of JetSmarter members.”

Pernod Ricard’s Prestige spirits, wines and champagne brands will feature on JetSmarter in-flight menus, member lounges at their private jet airports and throughout various custom experiences. The JetSmarter member journey will begin with a champagne greeting in their lounges and continue with fully curated, educational tastings that take place in-flight.

As a Pernod Ricard partner, JetSmarter members will have direct access to custom gifting capabilities of Pernod Ricard brands through Pernod Ricard will design private tours, which won’t be available to the public, at their wineries and distilleries.


JetSmarter’s mobile app will provide notifications alerting clients of Pernod Ricard activation moments, prestige product offerings and more.


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