Diageo North America today announced that Nuno Teles will be appointed president of Diageo Beer Company, USA, effective March 1, 2018, reporting to Deirdre Mahlan.
Teles joins from Heineken USA, where he is currently chief marketing officer, a position he has held since 2014.
“I am delighted Nuno is joining our business,” says Deirdre Mahlan, president, Diageo North America. “He has strong strategic orientation, commerciality and thought leadership. I know he will be a strong partner to me and the rest of the North America Executive in delivering our ambitions.”
Nuno has 14 years of experience in the beer industry, starting at Scottish & Newcastle, followed by a move to Heineken in 2004 – working across numerous geographies including Portugal, the Netherlands, Brazil and the U.S. He has a strong understanding of the US market, its channels, consumers and distributors, the company says.
His early career was spent working across a number of businesses, including Unilever.
Tom Day, chief sales officer, Diageo, will continue in his advisory role as chairman, Diageo Beer Company, USA.