Drizly announced appointments to three senior leadership posts with executives that bring deep experience from major technology, consumer products, publishing and marketing companies, among them Apple, Procter & Gamble, Time Inc. and Arnold Worldwide.
New CMO Scott Braun brings over 20 years of experience in consumer marketing with a long track record of translating consumer behaviors and preferences into strong, actionable marketing programs. Braun served as Global Marketing Director for Proctor & Gamble owned Gillette, where he led a team focused on new product innovation and marketing for the company’s emerging market razor portfolio. As Vice President, Marketing at Vistaprint he was integral to the company’s drive to become more consumer centric, leading both physical and digital product. He most recently served as CMO at Auto Europe Group, restructuring the marketing team and elevating the brand’s positioning, leading to rapid growth.
Chief Financial Officer Joe Grabmeier has over 30 years of experience in finance and operations, most recently at digital marketing platform Adelphic, now a Time Inc. subsidiary. He previously headed Finance for the mobile advertising business at Apple, Inc., and served as Chief Financial Officer at mobile advertising platform Quattro Wireless and global advertising agency Arnold Worldwide. Grabmeier brings deep expertise in developing and implementing complex business plans, building corporate infrastructure, raising capital and overall financial management.
As Drizly’s first Head of People Operations, Gabriela McManus is focused building a best in class team and establishing Drizly as the best place to work in Boston. She’ll own HR, recruiting and talent development. McManus worked with over 100 Boston-based companies as Executive Director at Intelligent.ly, a leadership development company dedicated to helping startups invest in the next generation of leaders. Prior to Intelligent.ly, she was part of the inaugural People team at Infusionsoft, where she led the charge on talent development as the organization grew from 180 to over 600 employees. During that time, Infusionsoft went from Honorable Mention to #13 on the Forbes Great Place to Work list for Small and Medium sized businesses.
“Scott, Joe and Gabriela bring precisely the experience and discipline that will set the stage for sustained growth and operational excellence at Drizly,” said Nick Rellas, CEO and co-founder of Drizly. “At the same time, they bring a big, healthy dose of energy and fresh perspective that help fast-moving technology companies like Drizly thrive.”