RNDC and Breakthru Beverage Announce Huge Industry Merger

Republic National Distributing Company and Breakthru Beverage Group—both members of the Forbes list of “America’s Largest Private Companies”—today announced the execution of a Letter of Intent to combine their assets and operations.

“The merger of RNDC and Breakthru will create strategic opportunities that will benefit our associates and our business partners in a rapidly changing and highly competitive marketplace. Much more than a growth opportunity, we are entering this venture to create something that is different, sustainable and transformative,” said RNDC President & CEO Tom Cole. “Together, our deep bench of focused, diverse associates will bring great and unique advantages to our suppliers, our customers and the consumers who enjoy the products we represent.”

Breakthru Beverage Group President & CEO Greg Baird commented, “Breakthru looks forward to joining forces with RNDC to establish an even stronger foundation of industry knowledge, talent, history and heritage. We see this as the launch pad to bring innovation to life and to usher in a new era for our business and industry.”

“Across North America, the combined company of RNDC and Breakthru will benefit from a broadly expanded footprint, a passionate and creative team, and an uncompromising commitment to providing innovation, value and service to all our stakeholders,” added Cole.

Strategic Rationale: The Game Has Changed

Beverage alcohol industry trends and the greater consumer and retail environment show that there are compelling reasons for RNDC and BBG to expand their footprints and to become more responsive to the marketplace by recognizing the best practices and efficiencies of each business. Continuous innovation and agility are keys to wholesaler success as retail customers grow, and beverage alcohol suppliers seek to be increasingly nimble, efficient and responsive to evolving consumer demands.


Even beyond the beverage alcohol industry, the retail marketplace is changing quickly and significantly. The merger of RNDC and BBG will also facilitate investments in technology that will enhance all aspects of their business, from supply chain management, customer and supplier connectivity, e-commerce, predictive analytics, digital marketing, data transparency, consumer experience and operational efficiency.

Strengthened by their diverse experience and perspectives, best-in-class talent, and an unwavering commitment to innovation, the combination of RNDC and BBG will address key areas to provide a more agile service model for customers and suppliers across the United States and Canada.

Management and Operations

Under the terms of the Letter of Intent, Tom Cole will serve as Chief Executive Officer; Bob Hendrickson as Chief Operating Officer; Danny Wirtz as Chief Growth and Strategy Officer; and Greg Baird as Chief Integration Officer. E. Lloyd Sobel’s role will be announced along with other key senior management appointments prior to the close of the transaction.

Timeframe to Completion

The transaction is expected to close late in the second calendar quarter of 2018 subject to regulatory approvals and other customary closing conditions.


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