Clase Azul and SGWS Announce Deal

Clase Azul Spirits, producers of ultra-luxury Clase Azul Tequila, Clase Azul Mezcal and La Pinta Pomegranate Liqueur, has announced a five-year deal in all Southern Glazer’s Wine & Spirits markets, excluding New York.
Arturo Lomeli, owner of Clase Azul Spirits, and partner Juan Sanchez, are excited to expand the successful relationship with SGWS.
“We are honored to partner with SGWS in 41 states,” commented Lomeli, “after twenty years of refining our brand, it’s a dream come true for us to join the SGWS family,” he continued. “I promised the SGWS Team two things: we’ll continue with our excellent quality and we are committed to growing the business for our future generations.”
Sanchez added, “This partnership is sure to bring Clase Azul to the next level in the game. We are already
grateful to be known as ‘best in class’ and Southern will surely help amplify that message and our brand. I would also like to express deep gratitude to our Agency Partner Dana Chandler and his team for all of their support”
Southern Glazer’s executive Greg Beyer will manage the portfolio that includes Clase Azul Tequila, Clase
Azul Mezcal and La Pinta Pomegranate Liqueur.
“The tequila category is on fire especially at the ultra-luxury segment…we believe we have only scratched
the surface of opportunity for this brand” commented Beyer. Brad Vassar Executive VP/COO Southern
Glazers added, “Clase Azul is one of the fastest growing luxury spirit brands in the business, and we are
proud to be aligned with them in 41 markets”


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