Breakthru Beverage Consolidates Colorado Facility

Breakthru Beverage Colorado opened a new 647,500-square foot facility, which consolidates the company’s three existing Aurora offices into one central location. The Colorado team transported nearly 1 million cases to the new facility, which has a new high-speed conveyor, sortation and advanced case shuttle systems. The facility’s Denver location is equidistant to downtown and the Denver International Airport, allowing for easier access and logistics.

“This move ensures that we are accommodating our fast-growing customer needs,” said Joseph Marotta, Breakthru Beverage President, West Region. “Consolidating offices and warehousing space will make us even more efficient and allow us to provide the highest quality services for our customers and suppliers.”

The building is more than 450 yards long and totals nearly 15 acres. The 85,000-square foot corporate office space was built to capture as much natural light as possible. It also includes an Alchemy Room, which features a commercial kitchen and demonstration bar with high-definition video screens for training, education and beverage development.

The full test kitchen is located on the second floor with garage doors that open to the outdoors with views of the Rocky Mountains. Additionally, the new space contains a 70,000-square foot cold box, which supports Breakthru Beverage Colorado’s beer distribution capabilities by ensuring all products are stored in ideal conditions.

“With every new facilities project, we build upon our past experiences and leverage new approaches to support sales, marketing, operations, logistics, technology and training in an impactful way. When we design a facility, we seek to support efficiency, growth, safety and future innovation,” said Arthur Wirtz, Executive Vice President, Operations and IT. Wirtz added, “In Colorado, we have a significant ‘total beverage alcohol’ footprint, and our new warehouse incorporates proven technology with innovative applications to increase productivity and drive excellent service to our customers and suppliers.”


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