Drync, a mobile ordering and marketing app for beverage alcohol retailers, this week announced a $2.2M round of financing.
With this new financing, Drync will further develop its white label mobile commerce platform and marketing services, the company says, while expanding its client base in North America.
Founded in 2008, the Drync app allows consumers to track, share and buy wine, beer and spirits through browse, text search, or snapping a picture of the label. In 2016, Drync launched a turnkey mobile platform for beverage alcohol retailers to have their own sales and marketing apps.
As a first order of business in expanding its offerings, Drync released Android apps for its clients in May 2017. Previously the apps were only available on iOS. Apps powered by Drync also support Apple Pay and Android Pay for quick and convenient mobile checkout. Drync also launched a partnership with the same-day delivery app, Deliv.
Consumers can also benefit from algorithmic product recommendations based on their personal preferences, as well as in-app chat to ask questions of store experts, the company reports.
“Today, 40% of all e-commerce is conducted on mobile devices, with 90% of mobile time spent in apps, according to Flurry Analytics,” the company says in a press release. “Cart values for e-commerce mobile apps were reported to be 34% higher than on mobile (source: Criteo 2016). The convenience of mobile ordering has led to an average buyer conversion of 12% across all Drync powered apps and an average cart size of $141.”