Breakthru Beverage Launches Craft Beer in South Carolina

Breakthru Beverage South Carolina announced it will introduce select craft beers to its portfolio, beginning with Louisville-based Goodwood Brewing Co. This represents Breakthru South Carolina’s first expansion into the beer marketplace.

“We’re thrilled to be entering the craft beer space and Goodwood Brewing Co. is the perfect brand to align ourselves with and establish Breakthru’s craft beer presence in South Carolina,” said Sean O’Connor, President of Breakthru Beverage South Carolina. “Goodwood’s unique brewing process and flavor profile fit perfectly within our portfolio that includes some of the most eclectic, sought-after and best-tasting beverages in the region, and will enable us to better service our customer and consumer demands while becoming a TBA solution in the state.”


“Across the country, craft beer is a growing segment of our business,” said Kevin Roberts, Executive Vice President Sales & Marketing of Breakthru Beverage Group. “While spirits and wine account for the majority of our national portfolio, we remain steadfast on growing all businesses to meet new demands. Introducing craft beer to our operations in South Carolina is a pivotal moment for Breakthru, and we look forward to expanding upon our already strong portfolio.”

Beginning in March, Breakthru will offer Goodwood’s Louisville Lager and Spruce Tip IPA in 12oz cans and Walnut Browne Ale, Bourbon Barrel Ale and Bourbon Barrel Stout in 12oz bottles to the South Carolina market. Each will be available in draft kegs as well.



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