Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the largest North American wine and spirits distribution company—announced in January that it has signed a new 37-state corporate distribution agreement with Beam Suntory, the second largest premium spirits company in the U.S. market. With the new performance-based agreement, Beam Suntory’s leading portfolio of brands will be distributed across Southern Glazer’s U.S. network in 21 open markets through 2030. Southern Glazer’s, which also represents Beam Suntory’s brands in 16 control states, is Beam Suntory’s largest distribution partner in the world.
“Beam Suntory has had very long and successful relationships with both the Southern and Glazer’s families,” said Tim Hassett, President, Americas, Beam Suntory. “Working with the combined Southern Glazer’s organization, we are confident that we will continue building on our historical strong performance together with a common commitment to further accelerating the growth of our brands on- and off-premise.”
“We are excited to extend our business relationship and represent Beam Suntory’s world-class brands across our unmatched national network,” said Wayne Chaplin, CEO of Southern Glazer’s Wine & Spirits. “This long-term strategic alignment will enable us to deliver even more value – with a more efficient and effective route to market and the most thorough data insights – so we can help drive growth for Beam Suntory’s brands for years to come.”
