Welcome to the inaugural issue of Beverage Wholesaler, a new weekly newsletter for the middle tier of the beverage alcohol industry – beer, wine and spirit wholesalers, distributors and brokers. This is the first and only publication dedicated to covering the wholesaler marketplace, bringing you the latest news, data and analysis to help you choose which brands to carry, merchandise and promote effectively, and expand your retailer base.
Beverage Wholesaler was created by the Beverage Information Group, which has more than 80 years of experience covering the off-premise, on-premise and control state industries through Beverage Dynamics, Cheers and StateWays magazines.
Why did we launch this newsletter? Two reasons. First, consolidation in the middle tier has shaken up a historically stable industry. There’s just a lot more news to cover. Second, we wanted to provide a line of communication directly to decision-makers, so they can learn about new products, personnel changes and activation programs.
Beverage Wholesaler will feature distributor profiles that showcase best practices in the industry, articles on logistical topics like transportation and warehousing, interviews with brand managers, updates on mergers and acquisitions, data and analysis from the Beverage Information & Insights Group, and industry event coverage of the WSWA Convention, NABCA Annual Conference and NBWA Convention.
Our aim is to provide the most useful, actionable intelligence that will help wholesalers, distributors and brokers make the best decisions. Like what you see? Be sure to click “Subscribe” at the bottom of this newsletter to ensure you’ll continue receiving our weekly issues uninterrupted.
If you ever have any questions, comments or suggestions about Beverage Wholesaler, please contact me at firstname.lastname@example.org or 203-855-8499 x2213. I’m here to listen, and I’m here to help.
Editor, Beverage Wholesaler