Latest News

2024

2024 Beverage Alcohol Predictions

The beverage alcohol industry has experienced an unprecedented last four years. We had a once-in-a-lifetime pandemic which accelerated online shopping and caused a massive spike in alcohol sales. As the pandemic surge slowly comes off...
initiative

Sexual Harassment Initiative Launches in Beverage Alcohol and Hospitality Industries

Women of the Vine & Spirits (WOTVS), a global membership organization dedicated to empowering and advancing women in the beverage alcohol industry, has announced 86 Harassment, an industry-wide initiative addressing sexual harassment and gender-based violence...
The Harmony Gin & Tonic at Valerie in NY.

Gin’s Time to Shine

Once the star of the cocktail scene, gin has never regained momentum since vodka took off in recent decades. But based on the number of new craft gins and unique expressions hitting the market,...
Don Julio's Apple Vision Pro experience.

DIAGEO Announces First Experience with Apple Vision Pro

Tequila Don Julio, a Mexican luxury tequila, will be the first DIAGEO brand to leverage the Apple Vision Pro platform to create new experiences for tequila enthusiasts. Through the recently launched Por Amor campaign, this platform will allow...
iichiko Special

iichiko Debuts New Expression: iichiko Special

iichiko, a Japanese shochu brand, just launched its latest release: iichiko Special. This new expression is now available at select retailers across the U.S., the company states. Headquartered in the Oita Prefecture on Japan’s...
bourbon

15 STARS Releases 8&15 YO Private Stock and First West Rye

15 STARS just announced the limited release of its 8&15 YO Private Stock Fine Aged Bourbon, with an updated age statement from the previous 7&15 Year expression, along with its second batch of First West...
Mom Water product line.

Mom Water Expands Distribution

Mom Water, a non-carbonated ready-to-drink beverage company, just announced nationwide expansion with increased distribution. With a focus on a presence in the New England region, Mom Water is now extending its reach to six...
Costa Tequila lineup.

HI/LO Tequila Comes to New York City

Costa Tequila is expanding its partnership with Sheehan Family Companies to now cover the state of New York. This includes Tri Valley Beverage, T.J Sheehan Distributing, Craft New York and Blueprint Spirits. Costa will be launching first with Blueprint Spirits...
Old Elk Master Distiller Greg Metze.

Greg Metze Named Master Distiller/Master Blender of the Year at 2024 Icons of Whisky...

Greg Metze, Master Distiller at Old Elk Distillery, has just won Master Distiller/Master Blender of the Year Award at the 2024 Icons of Whisky Awards, the distillery states. “We are immensely proud of Greg’s...
Flavortown Spiked by Guy Fieri and Two Roads.

Flavortown Spiked Expands Into 7 New Markets

Flavortown Spiked, a new line of FMBs crafted by Two Roads and Guy Fieri, has expanded to seven new markets in the Mid-Atlantic, Southeast, and Southwest regions thanks to a series of new distribution deals...