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Supplier Announcements

Half Shell Vodka Expands to California and Colorado

Half Shell Vodka recently announced their expansion into California and Colorado via online wholesale distributor LibDib. The sustainably-made vodka will now be available for on-premise and off-premise accounts in both states.  Crafted in Florida using...

Trident Building the Next Generation of Spirit Brands

When considering which brands to support, today’s consumers are looking beyond form and function to choose brands that also align with their values. According to Deloitte’s 2022 Global Marketing Trends report, consumers want to support...

Jägermeister Aligns with Southern Glazer’s Across Entire U.S. Footprint

Southern Glazer’s Wine & Spirits, the largest North American wine and spirits distribution company, has expanded distribution agreements with Mast-Jägermeister US in 13 additional open markets and 11 additional control markets. With this expansion, Southern...

Meet Jaiker Soto, Who’s Innovating Rum For Modern Palates

Jaiker Soto is the creative mind behind some of the more innovative premium rums made today. As master blender at Destileria Serralles, makers of Don Q, he oversees production of a wide variety of rums...

SakeOne’s New Brewmaster Talks Sake Experience

Oregon-based SakeOne recently hired a new brewmaster, Takumi Kuwabara, to handle its craft operations. Kuwabara has more than 25 years of sake experience, in both Japan and the U.S. Most recently he worked as...

Guinness Celebrates 200 Years in America with Special Releases

American craft beer drinkers have a lot to be thankful for Guinness. Founded in Ireland in 1759, the beer brand invented nitro brews in the 1950s, and helped popularize the stout style of beer...

Ted Danson Talks Mixology, Favorite Cocktails

Actor Ted Danson famously played the bartender/bar-owner (and teetotaler) Sam Malone on the TV show “Cheers.” Today, Danson continues his connection with the alcohol world as brand ambassador for Diageo’s Smirnoff Vodka. Danson toured Diageo’s...

Why Patrón Jumped Into Augmented Reality — and What’s Next

Patrón Tequila launched an augmented reality (AR) tour of its Jalisco distillery last week. The company has long prided itself on embracing technology: Patrón was among the first spirit brands with virtual reality and Amazon Alexa...

Heaven Hill’s Multi-Generation History in Kentucky

Denny Potter is Heaven Hill Distillery's Master Distiller. He has two decades of experience, working on Cruzan, Jim Beam and Maker's Mark prior to joining Heaven Hill in 2013. I recently spoke to him...

A Lifetime in the Control States

Michael Mosley has spent most of his life working with control state officials and brokers. As VP of Control States at Sidney Frank for more than 25 years, he lived through industry ups and...