Wines of Portugal, the U.S. marketing campaign from ViniPortugal, the Interprofessional Association of the Portuguese Wine Industry, is excited to release its 2016 exports report. The report shows another strong year of growth for the Portuguese wine industry, leading Wines of Portugal to predict even greater success in 2017.
Portugal exported 4,955,762 gallons in volume to the U.S. in 2016, an 8.8% increase over 2015, with 67% of the total volume comprised of still wines. Wines of Portugal also reports an increase in volume of sparkling wine as well, a 55% increase over 2015.
In the first quarter of 2017 alone, Portugal exported 1,206,209 gallons of still wines to the U.S. – a 33.9% increase compared to the first quarter of 2016.
The momentum continues with the launch of a new Wines of Portugal app to further promote the campaign around the world. The app serves as a portal for events, including event details, floor plans and wines featured, and features information on Portuguese grapes, wine regions and fun facts. To download the free app on iOS or Android devices, visit winesofportugal.app.link/download.
“It’s exciting to see the demand grow for Portuguese wines in the American market, and now we’re able to increase trade and consumer knowledge with our new app,” says Nuno Vale, marketing director of Wines of Portugal. “Users will love the easy-to-use layout and the ability to rate events, browse producers and ‘favorite’ wines. With this new app, along with increased distribution of Portuguese wine across the country, trade and consumers have more opportunities than ever to discover and fall in love with wine from Portugal.”
Wines of Portugal kicked off this year’s U.S. marketing campaign with outstanding trade events, hosting the Perspective on Portugal producer showcase in San Francisco and Los Angeles and Perfect Portuguese Pairings luncheon and master class in Miami, Seattle and San Diego. Wines of Portugal also participated in the New Orleans Wine & Food Experience and Aspen Food & Wine Classic.
